City Baby (0 - 24M)

Who will love the Lola more - you or your little one? This no-fuss lightweight tulle tutu with a to-die-for palette of color will light up any room and pair with any top to create a stunning fashion ensemble.

• 100% Polyester

• Cold water wash, low tumble dry.

You - and your little one's - new favorite socks have arrived! Retro sensibility meets rainbow color explosion with these Checkerboard socks. Step into fashion and fun! 

• 74% Cotton / 17% Polyester / 6% Spandex / 3% Elastic 

• Cold water wash, low tumble dry.

Mess-free munching with the Itzy Snack Cup™ is designed for little hands., This dishwasher-safe container features a soft, silicone lid to prevent spills and a sweet face to give snack time some character!

Stack, Squeeze & Explore!
Build imagination from the ground up with Itzy Blocks™. This 10-piece play set features squishy-soft blocks and textured characters to stimulate the senses and spark creative storytelling.

-10 squeezable pieces
-Combination of shapes and characters for endless playtime opportunities
-Multiple sensory textures and shapes

Learning + Development Highlight: Stacking, Nesting, Coordination, Imagination, Dexterity, and Sensory

Chew on this! Relief is at hand! Our Bitzy Grip™ developmental teether is designed for baby’s natural grasp reflex. Multiple textures and soft flexible silicone provide relief to sore gums at all stages of teething.

Chew on this! Have a ball (and soothe sore gums!). The Bitzy Ball™ makes teething easier and playtime more engaging!

Shake, Rattle & Teethe! Shake off those teething blues with the Sweetie Rattle™ silicone teether. Made of soft, flexible silicone, this engaging rattle features multiple textures to soothe sore gums along with gentle rattle sounds to teach cause-and-effect.

Babies love to pull scarves from a “tissue” box. Our farm themed Itzy Sensory Scarves will entertain and teach. Develop hand-eye coordination and fine motor skills with our adorable Itzy Sensory Scarves. Includes 4 soft scarves with learning features including animals, numbers, colors, and textures.

Love is in the details with our Itzy Learn & Snuggle Gift Set™! Featuring our Itzy Lovey™ and Bitzy Busy Book™, this gift set is a sensory sensation. Snuggle in close with the soft Sherpa on the Itzy Lovey™. Easily attach the Bitzy Busy Book™ to a car seat or stroller for adventures ahead! The textured pages with crinkle sounds are sure to delight!

The coolest companion for your teething tot! Meet Itzy Cool™, a handled cold teether with a removable, textured teether. Soothes sore gums and keeps little hands from getting chilly.

Your little one’s new exploratory tagalong!  The attachable Bitzy Traveler™ is made with soft natural cotton fabric and minky velour and features jingle sounds, dangling rings, crinkle textures and more! A developmental gem and lovable treasure.

Our iconic characters, Ollie the Octopus, brought to life in a soft, cuddly plush.

Features multiple soft fabric textures and ribbons for sensory exploration and promotes self-soothing.

Our iconic characters, Bonnie the Strawberry, brought to life in a soft, cuddly plush.

Features multiple soft fabric textures and ribbons for sensory exploration and promotes self-soothing.

Fidget spinner with suction cup base and four silicone sensory poppers. Highchair toy format designed to entertain baby. Suction cup adheres to smooth surfaces, making for a colorful and engaging sensory toy.

Helps build hand-eye coordination.

Age grade 0m+

Buttery-soft for your most precious gift. Our eco-friendly sleeper with TENCEL™ Lyocell offers cool, seasonless comfort and stretch for baby.

• 2-way zip for easy changes
  
• Foldover mittens & extendable cuffs (NB to 3-6 mos only)
  
• Hypoallergenic & eczema-friendly
  
• Sensory-friendly scratch-free seams that lay flat on the skin
  
• OEKO-TEX® STANDARD 100 certified safe from hundreds of harsh chemicals

Wonderfully soft and sweet wiggle pants in organic cotton are gentle on baby’s skin and wash like a charm, season after season.

• Hypoallergenic & eczema-friendly
• Sensory-friendly scratch-free seams that lay flat on the skin
• Foldable cuffs
• OEKO-TEX® STANDARD 100 certified safe from hundreds of harsh chemicals

Wonderfully soft and sweet wiggle pants in organic cotton are gentle on baby’s skin and wash like a charm, season after season.

• Hypoallergenic & eczema-friendly
• Sensory-friendly scratch-free seams that lay flat on the skin
• Foldable cuffs
• OEKO-TEX® STANDARD 100 certified safe from hundreds of harsh chemicals

• Hypoallergenic & eczema-friendly
  
• Super breathable & moisture-wicking
  
• Cuffable design
  

Buttery-soft for your most precious gift. Our eco-friendly top knot beanie with TENCEL™ Lyocell offers cool, seasonless comfort and stretch for baby.

• Hypoallergenic & eczema-friendly
  
• Super breathable & moisture-wicking
  
• Cuffable design
  
• OEKO-TEX® STANDARD 100 certified safe from hundreds of harsh chemicals

Beautifully made bodysuit for baby in the lightest, softest organic cotton knit. Features a close fit that's perfect for layering.

• Hypoallergenic & eczema-friendly
  
• Sensory-friendly scratch-free seams that lay flat on the skin
  
• Dual adjusting snaps between legs for easy changes
  
• OEKO-TEX® STANDARD 100 certified safe from hundreds of harsh chemicals

Beautifully made bodysuit for baby in the lightest, softest organic cotton knit. Features a close fit that's perfect for layering.

• Hypoallergenic & eczema-friendly
  
• Sensory-friendly scratch-free seams that lay flat on the skin
  
• Dual adjusting snaps between legs for easy changes
  
• OEKO-TEX® STANDARD 100 certified safe from hundreds of harsh chemicals

The best baby sleeper just got better! Supersoft and sensory-friendly with a new 2-way zipper that makes changing time easier.

• New 2-way zipper for easy changes
  
• Supersoft organic combed cotton
  
• Hypoallergenic & eczema-friendly
  
• OEKO-TEX® STANDARD 100 certified safe from hundreds of harsh chemicals

Luxurious 100% Organic Cotton Jacquard Knitted Baby Blanket featuring cute buddy dog design.
- Size - 30x42”.
- Ultra-Soft, lightweight, all-season, breathable, cozy and comfy.
- Non-toxic & natural fabrication for sensitive skin, eco-friendly & sustainable materials used.
- Made from sustainably grown organic cotton, supporting better livelihoods of small grower farmers.
- Conscientiously designed in USA & ethically made by artisans at a GOTS-certified facility in India.
- Experience 'pure comfort' by Viverano, a family-owned small business.

Wonderfully soft and sweet wiggle pants in organic cotton are gentle on baby’s skin and wash like a charm, season after season.

• Hypoallergenic & eczema-friendly
• Sensory-friendly scratch-free seams that lay flat on the skin
• Foldable cuffs
• OEKO-TEX® STANDARD 100 certified safe from hundreds of harsh chemicals

Beautifully made bodysuit for baby in the lightest, softest organic cotton knit. Features a close fit that's perfect for layering.

• Hypoallergenic & eczema-friendly
  
• Sensory-friendly scratch-free seams that lay flat on the skin
  
• Dual adjusting snaps between legs for easy changes
  
• OEKO-TEX® STANDARD 100 certified safe from hundreds of harsh chemicals

The best baby sleeper just got better! Supersoft and sensory-friendly with a new 2-way zipper that makes changing time easier.

• New 2-way zipper for easy changes
  
• Supersoft organic combed cotton
  
• Hypoallergenic & eczema-friendly
  
• OEKO-TEX® STANDARD 100 certified safe from hundreds of harsh chemicals

Buttery-soft. Breathable. Our eco-friendly pants with TENCEL™ Lyocell offer cool, seasonless comfort and stretch.

• Hypoallergenic & eczema-friendly
  
• Sensory-friendly scratch-free seams that lay flat on the skin
  
• Super breathable & moisture-wicking
• 94% TENCEL™ Lyocell/6% Spandex stretch jersey knit
  
• Fold-over waistband
  
• Fold-over cuffs
• OEKO-TEX® STANDARD 100 certified safe from hundreds of harsh chemicals

Buttery-soft for your most precious gift. Our eco-friendly bodysuit with TENCEL™ Lyocell offers cool, seasonless comfort and stretch for baby.

• Hypoallergenic & eczema-friendly
  
• Sensory-friendly scratch-free seams that lay flat on the skin
  
• Super breathable & moisture-wicking
  
• OEKO-TEX® STANDARD 100 certified safe from hundreds of harsh chemicals